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Infographic: Omnichannel grocery shopping has room for growth
Consumers are making omnichannel grocery purchases at a respectable rate, but could retailers drive higher participation?
A new infographic from business intelligence provider Market Track indicates that omnichannel grocery shopping could be even more popular if retailers made sure it were affordable.
A survey of 1,000 shoppers by Market Track shows that 26% have purchased groceries online. Twenty-one percent have ordered groceries online to be delivered, an increase of 10% from the previous year.
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Amazon makes Prime more accessible
Consumers who want free two-day shipping of their Amazon.com orders but don’t want to make an upfront commitment have a new option.
Amazon is now making Prime membership available to U.S. customers on a month-by-month basis for $10.99 per month. Previously, Prime had only been available for $99 per year, which breaks down to $8.25 per month.

