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eCommerce

  • Tech Bytes: Why Aren't Customers Buying Social Buy Buttons?

    Consumers love to shop and love using social media, but somehow the two passions are not connecting.
     
    Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
     

  • Online fraud losses skyrocket

    While online retailers generally understand that fraud can significantly cut into profits, they may not be aware of its full cost — or the different ways it can impact a business.    A new infographic from fraud and risk management technology provider Kount drives home the boomerang impact fraud has on e-commerce. Called “The 10 Deadly Costs of Fraud” for e-commerce retailers, here is a brief summary of its findings:   
  • Rochester mall to make historic change

    The Marketplace Mall located in the Henrietta area of Rochester, New York, will convert to an outlet center.     The mall will undergo capital improvements, remerchandising of the retail mix, and will be rebranded as Marketplace Outlets. This is a first-of-its-kind full conversion of an enclosed regional mall to an outlet center.   
  • Why Aren't Customers Buying Social Buy Buttons?

    Consumers love to shop and love using social media, but somehow the two passions are not connecting.
     
    Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
     

  • Fan Base: Retailers create higher level of engagement with in-store activity hubs

    Image credit: Ted Eytan, CC by 2.0   While many retailers are focused on making stores a destination to experience, some aim for an even higher level of customer engagement by casting themselves in the role of community center.     Others have even become a global destination for enthusiasts. These retailers understand that one way to energize a fervent fan base is to offer a singular fan base. Here are a few examples:   
  • Walmart taking on Amazon with same-day delivery pilot

    Walmart is teaming up with a few third-party partners — including two names very familiar to consumers — to take on its biggest rival in the competitive in the area of online delivery.  
  • Inside look at Walmart’s store of the future

    Watch out Target — Walmart is also looking to reinvent its store experience.
     
    Walmart is testing an array of new initiatives, from sleeker fixtures and signs to a cool BBQ eatery to a giant kiosk for online order pick-up — at a new store in Arkansas, according to TheStreet.
     

  • New Amazon fulfillment centers will ship items of all sizes

    Amazon.com shoppers in the Midwest may be able to get a variety of goods a little quicker in the near future.

    The e-tail giant plans to open two fulfillment centers in Edwardsville, Illinois, and create more than 1,000 full-time jobs between the facilities when they open. Amazon has an existing Illinois fulfillment center in Joliet where it currently employs 1,500 full-time employees, and also recently announced it will open a second Joliet facility that will create another 2,000 full-time jobs.

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