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eCommerce

  • Hip European brand expanding in U.S.

    Photo by Ola Wilk/Wilk Marketing Communications

    Liebeskind Berlin, a trendy leather accessories and fashion brand from Germany, has opened a second location in the United States.  

  • Tech Bytes: Why Aren't Customers Buying Social Buy Buttons?

    Consumers love to shop and love using social media, but somehow the two passions are not connecting.
     
    Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
     

  • Online fraud losses skyrocket

    While online retailers generally understand that fraud can significantly cut into profits, they may not be aware of its full cost — or the different ways it can impact a business.    A new infographic from fraud and risk management technology provider Kount drives home the boomerang impact fraud has on e-commerce. Called “The 10 Deadly Costs of Fraud” for e-commerce retailers, here is a brief summary of its findings:   
  • Rochester mall to make historic change

    The Marketplace Mall located in the Henrietta area of Rochester, New York, will convert to an outlet center.     The mall will undergo capital improvements, remerchandising of the retail mix, and will be rebranded as Marketplace Outlets. This is a first-of-its-kind full conversion of an enclosed regional mall to an outlet center.   
  • Why Aren't Customers Buying Social Buy Buttons?

    Consumers love to shop and love using social media, but somehow the two passions are not connecting.
     
    Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
     

  • Fan Base: Retailers create higher level of engagement with in-store activity hubs

    Image credit: Ted Eytan, CC by 2.0   While many retailers are focused on making stores a destination to experience, some aim for an even higher level of customer engagement by casting themselves in the role of community center.     Others have even become a global destination for enthusiasts. These retailers understand that one way to energize a fervent fan base is to offer a singular fan base. Here are a few examples:   
  • Walmart taking on Amazon with same-day delivery pilot

    Walmart is teaming up with a few third-party partners — including two names very familiar to consumers — to take on its biggest rival in the competitive in the area of online delivery.  
  • Report: Amazon suffers search outage

    The search capability on Amazon.com reportedly malfunctioned for several hours the morning of Thursday, June 2.

    According to TechCrunch, an outage prevented users from being able to search for products or open product categories on the Amazon.com homepage. The homepage itself and product pages were not affected by the service interruption, which appeared to be resolved as of 10 a.m. EDT.
     

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