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Party City files for IPO, plans 350 new stores
Rockaway, N.J. – Party City is joining the initial public offering (IPO) party. The retailer has filed paperwork for an IPO that could raise as much as $428 million and value the company up to $2 billion.
One of the main reasons Party City wants to take its celebration public is to support planned growth of 350 new North American stores. The retailer currently operates 900 Party City stores, as well as the Halloween City, Factory Card & Party Outlet and Party Packagers chains.
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Lowes Foods pilots personalization with Unata
Winston-Salem, N.C. - Lowes Foods, a locally-owned and operated grocery chain, has selected Unata’s customer engagement platform for a pilot which will offer a one-to-one e-commerce experience for its shoppers. Lowes’ new Click & Collect customer experience will include a one-to-one personalized homepage and personalized product recommendations across the shopping experience.

