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Tech Bytes: Three Lessons from the Target-Lilly Pulitzer Fail
In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.
Know Your Customer
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Amazon swings to Q1 loss on higher expenses; Web Services booms
Seattle – Increases in expenses including fulfillment, marketing and technology helped swing Amazon.com to a net loss of $57 million in the first quarter of fiscal 2015 from net income of $108 million the same quarter a year earlier. Amazon met Wall Street expectations with the loss.
Amazon fared better with net sales, which increased 15% to $22.72 billion from $19.74 billion. In North America, net sales grew 24% to $13.41 billion from $10.08 billion.

