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Study: Online shoppers shift channels
Atlanta - Online shoppers frequently change retail channels during their shopping experience. According to the new Pulse of the Online Shopper study from UPS and comScore, better prices (57%) and selection (49%) are the top reasons for purchasing online after researching an item in-store.
Nearly half (48%) of online shoppers have used ship to store in the past year, and 45% of those consumers made an additional purchase when picking up their online purchase.
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Neiman Marcus plans Pinterest purchases
Dallas - Neiman Marcus Group customers will be able to purchase items through the new “Buyable Pins” e-commerce service across Pinterest, including the company’s Pinterest page, later in June. Millions of pins on Pinterest will now become buyable, meaning customers will be able to purchase Neiman Marcus items they have pinned or discovered on any iOS-enabled device with a few taps.

