-
Belk to test standalone store for private-label brand
Department store retailer Belk is giving its Crown & Ivy private-label brand its very own freestanding location. The brand, which Belk launched in in 2014, will open a store at Crabtree Valley Mall, Raleigh, North Carolina, according to a report by the Charlotte Observer. Crown & Ivy offers preppy-styled apparel for women. -
PetSmart prepares for more ‘connected' customer experience
PetSmart is no stranger to “using every connection to bring pet parents closer to their pets.” Reinforcing its mission statement, PetSmart will add a next-generation platform that will unify the omnichannel shopping experience, and make it easier for the brand to engage with consumers throughout their path-to-purchase.

