eCommerce

New York -- A new survey reveals the favorite shopping destinations of millenial shoppers and what factors drive their purchases.

Zara, H&M and Urban Outfitters ranked as the favorite stores among millennials, according to a survey conducted by LIM College professors Robert Conrad, MBA and Kenneth M. Kambara, Ph.D. (LIM, based in Manhattan, is focused exclusively on the study of business and fashion.)

New York - Online beauty and grooming subscription retailer Birchbox is the latest brand to dip into virtual reality.

Highland Park, Minn. -- Target is going small — really small.

The world’s second smallest Target, a TargetExpress store, is set to open in the Highland Park neighborhood of St. Paul, Minn.

The 16,000-sq.-ft. store, which opens July 22, will feature a pharmacy and cater to a community of families, empty nesters and college students, the Grand Forks Herald reports.

New York -- A former chief information officer at Walmart is joining retail technology firm Newgistics.

Gene Wojciechowski has been named CIO of Newgistics, where he will be tasked with providing executive leadership and strategic direction for all of Newgistics’ core technology operations.

Washington, D.C. - Parents this year will be a little more cautious about their back-to-school spending.

According to NRF’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 plans to spend $630.36 on school needs.

Houston – Mattress Firm Inc. is giving its customers credit.

Munich, Germany – There is more news in the fast-growing digital wallet sector.

MasterCard and payment gateway solution provider Pay.On are partnering to make the MasterPass digital wallet application available to more than 110 payment service providers (PSPs) via Pay.On’s white label global payment gateway. MasterPass is now available to more than 56,000 Web shops worldwide that route payments through Pay.On’s partners.

Montreal – Mall-based discount children’s apparel retailer Youngland Kiddie Shops has implemented cloud-based retail technology solutions from Aptos Inc. (formerly Epicor Retail) to improve the customer experience.

Istanbul, Turkey – Mudo, a Turkish retailer for clothing, accessories, furniture and home decorations, operates more than 120 stores across the country and has a strong online presence. To obtain better insight into enterprise-wide transactional data, Mudo uses the SAP Business Warehouse (SAP BW) application, based on the SAP HANA business intelligence platform.

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.