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Lenox feeds on personalization, pricing
Luxury dinnerware retailer Lenox is enjoying a feast of e-commerce delights with the aid of Oracle Commerce technology.
Lenox boosted e-commerce sales 26% during the 2015 holiday season compared to the two previous holiday seasons after deploying Oracle Commerce solutions that improved areas such as search results, recommendations, and targeted promotions. At the beginning of the holiday season, Lenox began targeting promotions for customer segments and launching more complex pricing strategies.
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Foursquare will pick up the groceries
Local discovery app Foursquare is the latest entity to join the increasingly crowded on-demand delivery market.
Foursquare is partnering with Delivery.com to enable users to order groceries, food and alcohol directly through the Foursquare mobile app. The integration, facilitated by the mobile commerce platform Button, leverages Button's DeepLink Commerce technology to enable cross-functionality between the Delivery.com and Foursquare apps.

