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IBM: Cyber Monday sales to hit record, fueled by mobile
New York -- Cyber Monday online sales are up 17.5% over the same period last year as of 6 p.m. EST on Monday, according to IBM Digital Analytics Benchmark.
Mobile traffic accounted for 29.4% of all online traffic, up almost 62% compared to the same period last year.
In other findings from IBM: -
Study: Millennial, Boomer shoppers have similarities
New York -- There are significant similarities between Millennial and Boomer shoppers. A study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research shows that while there are certainly differences, there are also significant similarities between the groups.