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CANADIAN OUTERWEAR BRAND SPREADS ITS WINGS
A company named after the first reptile to develop the feather for flight — archaeopteryx lithographica — is moving to expand its fledgling store portfolio.
Founded in 1991, Vancouver, British Columbia-based Arc’teryx is a manufacturer of high-performance outdoor apparel and equipment. Although the brand’s roots lie in the climbing landscape, it has long since expanded to include skiing, backpacking and other outdoor activities.
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FULFILLING THE PROMISE OF OMNICHANNEL COMMERCE
Chain Store Age recently sat down with Stefan Weitz, chief product and strategy officer of omnichannel commerce and service provider Radial (formerly eBay Enterprise), to discuss how retailers can offer a seamless experience and have a successful holiday.
What is the biggest challenge retailers face when trying to enable omnichannel?
In many cases, it’s thinking they can do omnichannel by themselves.