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Survey: Almost half of smartphone traffic comes from search
Pittsburgh – Smartphone users are looking for something. According to a new report from Branding Brand's Mobile Commerce Index, 43% of all smartphone traffic came from search in first quarter 2015, a 5% increase compared to fourth quarter 2014.
According to the report, 27% of smartphone traffic arrived direct; 16% arrived from email; and 14% arrived from referrals.