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Indian fashion retailer personalizes experience with cognitive learning
Fashion retailer abof is breaking new ground by leveraging machine learning and natural language to better service its online shoppers. Aditya Birla Online Fashion (abof) sells apparel, footwear and accessories for men and women, and has a strong millennial consumer base. Knowing this customer segment expects a highly convenient and distinctive customer service, abof needed a way to personalize its online experience. -
Forever 21 in big rollout of sister banner
Forever 21 announced a major expansion of its F21 Red division. The fast-fashion retailer plans to open more than 40 F21 stores across the United States in 2017. The first three are scheduled to open in April, in San Antonio, Texas; Bronx, New York, and Chicago. New locations will continue to open throughout the year in key cities, bringing the brand’s total store count to more than seventy locations by year-end.

