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How Target, Loblaw keep up with the connected consumer
Two leading retailers highlighted different aspects of their digital customer experience efforts at the recent SAP Retail Forum in Miami.
Keri Stelle, director, Target Technology Services, said Target Corp. is trying to modify its entire corporate culture to respond to changing needs of the new digital customer in a session titled, “Who is the Evolving Target Guest?”
“It’s not just about Mom anymore,” said Stelle. “Today, the entire family wields influence over the retail purchase.”
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Why retailers should know about Twitter 'moments'
It won’t impact retailers’ bottom line as much as the new Buy Now button, but Twitter is continuing its evolution into more of a sales-oriented digital platform.
Twitter is testing a new feature called “Promoted Moments,” which builds on its Moments offering that was launched at the beginning of October. Twitter Moments allows users to click on a special tab and view a curated list of stories considered to be the “best” on Twitter.
