eCommerce

Your inventory is your biggest investment, and getting it right takes a lot of work. Customers don’t like seeing outdated inventory or empty racks. They don’t like having to ask, “Is there more in the back? and having the employee answer, “I’m not sure.” But keeping track of what’s coming in and going out isn’t always easy.

Looking back on the 2015 edition of Cyber Week, we can reminisce on big traffic, big sales … and big fails?

Several high-profile site outages hit major retailers during a period of historically heavy online shopping. While nobody would call these positive events, they do offer retailers a few valuable lessons about the need to stay one step ahead of digital customer demand.

Not Too Big to Fail

The man who built a retail empire by inspiring a generation of shoppers to stock their kitchens with garlic presses and soufflé pans has died.

Charles E. “Chuck” Williams, founder and director emeritus of Williams-Sonoma Inc., died of natural causes over the weekend, the company announced. He was 100 years old.

Amazon drones may still be in the future, but Amazon trucks are ready now.

The Internet giant on Friday said it has purchased thousands of trailers that it will deploy in shipments to shuttle inventory along its supply chain, but not to customer homes. The Amazon-branded trailers will be pulled by tractor trucks provided by existing third-party transportation partners.

Amazon made the announcement at an event in Chicago where employees prepared 2,000 care packages to be sent to soldiers overseas. The packages included Amazon Fire tablets.

Sears Hometown and Outlet stores narrowed its loss in the third quarter despite weak sales growth in the appliance and garden categories.

The retailer said same-store sales decreased 1.6% in the third quarter ended Oct. 31. Net sales fell 3.2% to $547.1 million as the company reported a loss of $3.8 million, or 17 cents a share, compared with a loss of $171.2 million, or $7.55 a share, a year earlier.

Barnes & Noble posted disappoint results for its second quarter, but sounded a positive note about holiday sales.

The company posted a wider-than-expected loss of $39.2 million, or 52 cents per share, for the quarter ended October 31, compared to a profit of $12.3 million, or 12 cents per share, a year ago.

Losses, adjusted to account for discontinued operations and severance costs related to the spinoff of its college bookstore division, were 28 cents per share.

Barnes & Noble’s new CEO Ron Boire, who took the reins of the company in September, wants to transform the chain into a “lifestyle brand” by expanding its selection of toys, games, gadgets and other gifts, according to a report in The New York Times. [The New York Times]

Despite overall declines in several key metrics, there were some good signs for brick-and-mortar retailers during November.

J.Crew Group didn’t get any relief in its third quarter. On the heels of another decrease in sales and a widening loss, the company is bringing in a former Ann Inc. executive to help turn things around.

J.Crew posted a net loss for the third quarter of $759.7 million, compared to a loss of $607.8 million in the year ago period. (The retailer noted that both this year and last year reflect the impact of pre-tax, non-cash impairment charges of $845.9 million and $684.0 million, respectively.)

The big news for retailers this holiday season has been the strong surge in online shopping. It’s not that high online volumes weren’t expected; estimates placed online purchases to be as high as 20% of total holiday sales this year.

It seems we’ve hit a tipping point, however, where online promotions are of equal or greater importance to Black Friday retail success than in-store promotions, and where Cyber Monday has morphed into Cyber Week.