Direct To Consumer (DTC)

San Mateo, Calif. -– 11 Main Inc., the U.S. online shopping platform operated by Chinese e-commerce giant Alibaba Group Holding Inc., has launched a mobile app optimized for iPhone, iPod Touch and Android, with an iPad version coming later in the year. The mobile applications are optimized for each platform and offer 11 Main’s online shopping experience.   

The Grommet is partnering with a store in Boston to launch a “pop-in” shop on Nov. 20 as part of an effort to bridge the gap between e-commerce and brick-and-mortar stores.

With so many consumers on the hunt for unique holiday gifts, the Grommet said it wants shoppers to be able to touch, test and purchase the company’s offerings. The “pop-in” Grommet shop will be located within Boston boutique Michelle Willey and be open from Nov. 20 through the end of December.

Kansas City -- Eddie Bauer has opened an Eddie Bauer Outlet story at Kansas City’s signature designer outlet shopping center, Legends Outlet Kansas City. The new store opened on Nov. 13.   The only area Eddie Bauer Outlet opened between J. Crew | crewcuts and OshKosh B’Gosh at 1813 Village West Parkway, occupying 3,964 sq. ft.  

Manhattan Beach, Calif. -- Skechers is celebrating the opening of its 1,000th retail store. The company, which operates in more than 75 countries, hit the milestone mark with the opening of a new store in Mexico City on Wednesday, preceded by an additional store opening in Mexico earlier this week and two in California last week.  

New York -- Online beauty retailer Birchbox is launching in Canada, marking the sixth country the company has expanded to since launching in the United States in Sept. 2010.      Since our launch in 2010, we’ve had tens of thousands of customer inquiries regarding shipping to Canada,” says Birchbox co-Founder and co-CEO Katia Beauchamp. “So we’re thrilled to finally bring Birchbox north of the border.”  

Seattle -- Outdoor outfitter REI has added a chief creative officer slot, and hired Ben Steele to fill the position, effective Jan. 1. Steele most recently served as executive creative director at global brand firm Hornall Anderson in Seattle.

 

Leading national outdoor gear and apparel retailer REI named agency executive Ben Steele as the company's first ever chief creative officer.

Steele most recently served as executive creative director at Hornall Anderson in Seattle, a globally recognized brand experience design agency with additional offices in London and New York. He will start in his role at REI's headquarters on January 1, 2015.

New York --  Chinese E-commerce giant Alibaba Group Holdings sold about $2 billion worth of goods on its websites within approximately the first hour of its annual shopping extravaganza.    This is the sixth year Alibaba has celebrated Singles Day, or 11.11 (named after the date, 11/11), a 24-hour deep-discount festival designed to boost sales during an otherwise weak period in China's sales calendar.