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Omnichannel growth in focus at American Apparel
American Apparel is bolstering its omnichannel effort with two new hires in marketing and digital engagement.
The company announced two leadership appointments: Thoryn Stephens has been named chief digital officer, a newly created position, and Cynthia Erland has been named SVP of marketing.
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Report: Amazon looking to go more high-end route?
Amazon.com is looking to push farther into the category of high-end couture, according to a new report from Bloomberg.
The news service reports that Amazon has been embracing more profitable designer fashion by selling clothing, shoes, handbags, and accessories from pricey brands with luxe reputations.
Earlier this year it was announced that the Internet retailer will be a sponsor of New York Fashion Week this summer. Amazon reportedly also signed a multiyear deal this month to sponsor India Fashion Week, according to Women's Wear Daily.

