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Fast-growing VF Corp. to open 150 stores under various banners
New York -- Fast-growing VF Corp. continues its aggressive expansion. After opening 75 stores in the fourth quarter, the company plans to open a total of 150 stores this year.
VF, whose banners include Timberland, The North Face, Vans, Wrangler, Lee and Nautica, has long been known for selling products through other retailers. But in recent years it has stepped up its direct-to-consumer business via aggressive store expansion, and the channel is steadily accounting for a larger percentage of sales.
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Going direct: VF shows retailers how to grow
After opening 75 stores in the fourth quarter and with expectations for 150 units this year brand powerhouse VF Corporation has emerged as one of the nation’s fastest growing retailers.
VF is best known for brands such as The North Face, Vans, Timberland, Wrangler, Lee and Nautica that are sold through other retailers. However, rapid store expansion in recent years has seen the direct-to-consumer business steadily account for a larger percentage of sales.

