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Gilt Groupe raises $50M for IPO
Luxury online retailer Gilt Groupe has been preparing for an IPO for a year now, but didn’t have enough cash. Now the retailer says it has raised another $50 million from venture backers.
Founded in 2007, Gilt is a New York-based e-commerce retailer that holds flash sales of discounted luxury items from clothing to home décor. The $50 million infusion brings Gilt’s total amount raised to about $250 million.
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DirectBuy gets into the sweepstakes game
Merrillville, Ind. - Homeowners looking to upgrade their backyard in time for summer can now enter membership-based buying club DirectBuy’s “Backyard Dream-Over” sweepstakes for a chance to win outdoor furniture, appliances, and more. DirectBuy is utilizing gamification techniques by letting consumers play a game on mobile phone, PC or tablet for a chance to win up to 600 sweepstakes entries while learning about DirectBuy.

