Direct To Consumer (DTC)

West Chester, Pa. – QVC has promoted John Cowan to the position of senior VP, information technology global services. Cowan was most recently VP global systems & initiatives.

Since joining in QVC in 1994, Cowan has held positions of increasing responsibility, including VP, business strategy and technology integration, and VP of business technology. He also played a key role in the start-up of QVC in Germany and Japan, and recently assisted QVC Italy in deploying a new systems release in September 2012.

Woodland Hills, Calif. — GrowLife will open its seventh hydroponic retail location in Santa Rosa, Calif., in October.

The new 3,800-sq.-ft. location will support the company’s online superstores.

1. JustFab

Salt Lake City – Overstock.com, Inc. is launching a social media-based sweepstakes inspired by its new "The Good Good" advertising campaign.

Contest entrants participate by adding an image or pin representing the work of a non-profit that inspires them to Pinterest. Entrants will then share that pin on the Overtock.com website. One winner will be awarded $2,500, and Overstock.com employees will give the non-profit 100 hours of time.

Boston – Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company's marketing and creative departments. Domeniconi will report to Steve Davis, CEO of Rue La La.

Domeniconi previously served as chief brand officer for Elle Group, In addition, she has held the position of VP of advertising sales, marketing, and publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine.

New York -- Foot Locker, Inc. is introducing Six02.com, the e-retail extension of its Six:02 stores aimed at women. In addition to offering a full assortment of women’s athletic apparel and products, the site features the Get Fit Guide, a custom online tool to lead customers through the product offerings to find the perfect fit, style, and product based on preferred workout activity and body shape.

St. Petersburg, Fla. -- HSN has appointed Matthew Rubel, senior advisor with TPG Capital, to its board of directors.

Rubel previously served as chairman, president and CEO of Collective Brands, where he worked from 2005-2011. Before that, his executive roles included serving as president and CEO of Cole Haan from 1999 to 2005, as well as serving as executive VP of J. Crew Group and CEO of Popular Club Plan.

Los Angeles – Menemsha Solutions, a provider of retail development services, completed the design-build for online retailer JustFab.

JustFab’s first brick-and-mortar flagship is a 3,000-sq.-ft. space at Glendale Galleria, in Glendale, Calif. Menemsha Solutions’ design team created a retail space cohesive with the brand’s online shopping experience. Custom lighting, video screens and niche displays were designed and applied to creatively showcase the product.

Willow Grove, Pa. — Blo/Out Blow Dry Bar has opened its third area location at Willow Grove Park in Willow Grove, Pa., near Philadelphia. The no-appointment 1,300-sq.-ft. salon offers eight styling techniques plus Blo/Out Express, a 20-minute dry styling treatment.

Greenwood Village, Colo. — Maui Wowi Hawaiian plans to open a shop in Northwoods Mall in Peoria, Ill. Slated to open in early October, the new Maui Wowi franchise shop will continue the brand’s expansion in Illinois.

Maui Wowi currently has more than 450 operating units in seven countries.