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Groupon Freebies now in consumers’ pockets
With coupons for anywhere from J.C. Penney to Jos. A. Bank, instant savings are now in people’s pockets with the addition of Groupon Freebies to the coupon giant’s mobile app.
The feature, which was launched late in 2013 on Groupon’s website, was added to its mobile app on Tuesday. With Freebies now available to deal seekers on the go, some 30,000 coupons, discount codes and other deals that it features will be at customers’ fingertips.
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Needle taps eBay exec as SVP, chief marketing officer
Amy Heidersbach, who has spent the last four years at eBay overseeing various marketing efforts, including Pay Pal, has joined customer experience management company Needle as SVP, chief marketing officer.
Heidersbach led PayPal’s $12.5 billion enterprise and retail solutions unit while at eBay and also was also on the executive team that founded X.commerce, the online auction house’s ecommerce platform division. Heidersbach brought X.commerce together with ecommerce platform Magento after it was acquired by eBay in 2011.