New York -- Get ready for Irish fast-fashion.
Value apparel retailer Primark, which recently launched its U.S. website, announced it will open its first U.S. location, in Boston, on Sept. 10. The store measures 77,000 sq. ft. and is situated downtown in the Burnham Building, the site of the city’s iconic Filene's department store.
Primark’s second U.S. outpost will open in King of Prussia mall. The retailer said it plans to open an additional eight stores over the next two years.
Primark, which produces and sells inexpensive men’s, women’s and kids’ fashion, was founded in Ireland in 1969. It operates over 280 stores in nine European countries.