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While online subscription box retailing is still a niche market, it is growing rapidly and consumers have selected their early favorites.

Fabletics, the online fashion activewear brand co-founded by actress Kate Hudson, is flexing its muscle. The company is adding physical stores to its subscription-based e-commerce model and men’s workout gear to its mix.

Specialty outdoor retailer The North Face is reportedly taking a desktop-based interactive online shopping experience it launched in December to a new platform. According to VentureBeat, The North Face is launching a mobile app that will let consumers find products using natural conversation to conduct searches and receive personalized recommendations. The app is scheduled to launch in April 2016.

It wasn’t all that long ago that the industry was embroiled in the “bricks versus clicks” debate. On one side were the traditionalists, who were sure that online shopping would never really catch on (much less ever occur on a phone). On the other side were the true believers, who had stores going the way of the dinosaur in no time flat.

Lululemon athletica and Athleta, a subsidiary of Gap Inc., are not new concepts. But they are part of one of fashion’s hottest trends: “athleisure.”

Specializing in trendy activewear designed for the gym and beyond, athleisure concepts are finding their way into all kinds of shopping destinations — giving lululemon and Athleta increasing competition. Here’s a rundown of some other retailers currently in the game:

Amazon.com is continuing to expand its network of physical pickup points at colleges and universities across the U.S.

Amazon has recently announced agreements to open staffed pickup locations at the The University of Texas at Austin and the University of Akron.

Opening this summer, this 2,509-sq.-ft. space at the University of Texas will be located in Gregory Gymnasium. Additionally, Amazon Student and Prime members will receive free one-day pickup for orders placed by 10 p.m. on more than two million items.

As discussed last week custom facades as advertisements have migrated from the domain of premiere retail flagships to many, varied uses across the commercial and retail spectrum.

This trend was earlier spotted by Gensler On: Lifestyle as part of its “Top Ten Retail Trends in 2013.”

A new retail concept called The Mint Shack is the latest example of how the narrowest of consumer interests can be served with a digital presence — one that can also expand to a physical presence.

A first-of-its-kind website focused on all things mint. The Mint Shack has a simple philosophy, according to owner Scott Crillo, find the best mint products — from taste to color — and offer them under one roof at a fair price.