U.K. retailer Sweaty Betty looks to expand U.S. store presence

London -- British women’s activewear brand Sweaty Betty plans to expand its presence in the United States. The London-based company has received a strategic growth investment from U.S. private equity firm Catterton. Sweaty Betty operates more than 40 stores in the United Kingdom, and two in the United States, where it also recently launched a website.



Catterton’s capital investment will be used to support Sweaty Betty’s growth and expansion in key markets, including the United States. Sweaty Betty’s founders, Tamara Hill-Norton and Simon Hill-Norton, creative director and CEO, respectively, will continue to lead the company.



“We are thrilled to partner with Catterton to build globally on the strong enthusiasm that women have expressed for the Sweaty Betty brand since we opened our first boutique in 1998,” said Hill- Norton. “Catterton has an unparalleled record of helping other retail and consumer companies, including health and wellness brands, to reach their goals. Catterton understands the consumer industry and importantly to us, they also share Sweaty Betty’s belief that fitness, fashion and lifestyle go hand-in-hand. Catterton’s investment and partnership with the Sweaty Betty team marks an exciting new milestone in our growth and development.”