Direct To Consumer (DTC)

Athleta’s latest line will provide a premium to the female workforce that created it.   The athleisure brand’s spring collection was manufactured in a factory certified by Fair Trade USA, an organization dedicated to creating social and economic opportunities for factory workers globally. For a product to earn Fair Trade certification, it must originate from a facility that operates according to the rigorous social, environmental and economic standards set in place by Fair Trade USA.   

Will A. Smith has joined Abercrombie & Fitch Co. as chief marketing officer.   Smith, who will report to president and chief merchandising officer Fran Horowitz, will be responsible for all brand, creative and digital marketing across the chain.