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The social shopping experiment continues
Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.
Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.
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Study: Major retailers lacking in online satisfaction
When it comes to satisfying online customers, the little guys may have an edge. Online review site Bizrate Insights (a division of marketing solutions firm Connexity) has released its 16th annual Bizrate Circle of Excellence awards, and only a few major retailers are included.

