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There’s no denying that Amazon has changed the face of retail, but there are many misconceptions about how the company actually operates. Many wrongly believe that Amazon makes most of its profits from e-commerce, while others incorrectly view Amazon as the long-tail poster child. Unfortunately, these fallacies are leading many retail companies into making bad strategic business decisions as they try to duplicate Amazon’s success.   The following is a breakdown of some Amazon myths along with a few takeaways: 

Store closings are commonplace. Online shopping options grow. From time immemorial, stores were built with brick-and-mortar. Better materials for today would be innovation and experiences.    We in the field of store design are seeing some promising signs that an evolution is underway.   

Orchestra is entering the United States, both online and off.    The 23-year-old French children’s and maternity fashion brand has launched its first English language website. The retailer will make its U.S. brick-and-mortar debut, opening newborn/children's clothing store at King of Prussia Mall, King of Prussia, Pa.  

There is clearly a “generation gap” when it comes to how — and where — different customer segments choose to shop.   This was according to a recent study from Dealspotr, a crowdsourcing platform for savings. The firm launched an online survey among respondents across age groups, including Generation Z (20 and under), Millennial (21 to 35), Generation X (36 to 52), and Baby Boomers (53 and above), and monitored their visits to fashion-related areas across the Dealspotr website.  

Bass Pro Shops has lowered its bid for Cabela’s.   Under the amended merger agreement, Bass Pro will acquire Cabela’s for $61.50 per share in cash for a total deal value of approximately $5.0 bil-lion. On October 3, 2016, Bass Pro has agreed to pay $65.50 per share in cash for Cabela’s in a deal valued at $5.5 billion.  

Time was in New York City that new restaurants sprang up in the ground floors of old brownstones in Midtown or tenement buildings in Greewich Village and were deemed worthy or not by the demanding standards of Manhattanites. Not so in New York’s newest neighborhood.  

A potential acquisition could give Amazon some leverage as it expands its brick-and-mortar presence.   BJ’s Wholesale Club is putting itself up for sale, and Amazon has expressed modest internal interest in the chain, according to The New York Post.  BJ’s, which was once a public company, was bought for $2.8 billion by private equity firms Leonard Green & Partners and CVC Capital Partners in 2011.   

Online home furnishings and decor retailer One Kings Lane is set to open its first store, a summer pop-up.   The 3,500-sq.-ft. space will be located in the upscale resort town of Southampton, New York. It will be open Memorial Day weekend through Labor Day weekend, and offer an “immersive lifestyle experience,” the company said.