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Digital shoppers enthusiasm for buying beauty products online doesn’t translate into retailer loyalty.    While online sellers of beauty and personal care products continue to capture more market share, online shopper loyalty seems to be elusive, according to report by A.T. Kearney.    

Walmart’s tech start-up has added a new leader.   The retail giant’s newly launched startup investment arm, called Store No. 8, has named Jenny Fleiss as one of its chief executives, according to Reuters. Fleiss is the co-founder and former head of business development for Rent the Runway.   

Ethically sourced bridal and fine jewelry retailer Brilliant Earth is expanding its brick-and-mortar footprint.    The company has just opened a location in the Georgetown section of Washington, D.C. The showroom utilizes an appointment model designed to provide a high-touch, personalized experience for every customer.  

It’s curtain time for Bebe Stores — or at least its brick-and-mortar operations.  

Camper, the contemporary footwear brand based in Spain, stays true to its tradition of creating unique store experiences for shoppers at each of its locations at its new outpost in Manhattan.   The 650-sq.-ft. store has a minimalist look, and features hardwood oak plank flooring with a satin finish. Oversized photo images provide a bold backdrop for product displays. The lighting is ambient and subdued in order to focus shoppers’ attention on the displays.   

The game is back on at City Sports Inc.    In 2015, the Boston-based sporting goods retailer filed for bankruptcy and closed its 26 stores. Shortly afterwards, two Wharton-trained brothers, Brent and Blake Sonnek-Schmelz, bought City Sports' intellectual property rights at a bankruptcy auction for $400,000.    

Birchbox is no longer in the red.   The online subscription beauty retailer has achieved profitability, MediaPost reported, and is returning to television advertising with a spot that speaks to the joy the company’s monthly beauty box brings to its customers.   Founded in 2010, Birchbox had a tough 2016 during which it cut costs and laid off staff. But investments in technology and automation have helped it turn a corner.    

Walmart continues its online buying spree, but this time the target is a Web domain.   ShoeBuy.com, which Walmart acquired in January, has acquired the shoes.com domain name and related intellectual property for $9 million, according to documents filed with the Supreme Court of British Columbia in Bankruptcy and Insolvency. In an unexpected move, the Canada-based Shoes.com shut down its online sites and brick-and-mortar operations in January.