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1-800-Flowers guides customers with artificial intelligence
Consumers know the perfect gift when they find it, and 1-800-Flowers.com is trying to make the search a little easier.
The specialty gift retailer is offering a beta of “GWYN” (Gifts When You Need), an artificial intelligence (AI)-powered intuitive shopping experience across its brands. GWYN is based on the Fluid Expert Personal Shopper (XPS) software platform, which in turn is supported by IBM Watson.

