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Now Trending: Eight clicks-to-bricks retailers to keep an eye on

Digitally native retailers are infusing the retail industry with something it can always use: new blood. Here are eight interesting newcomers to the physical space:


“Smart” luggage is Away’s calling card. The fast-growing start- up brand specializes in suitcases that combine external USB ports for phone charging with a sleek design and other features to help take the stress out of traveling. With stores in Manhattan and Los Angeles, Away has more locations in the pipeline.

Brilliant Earth

The ethically sourced bridal and new jewelry retailer is expanding in brick-and-mortar, with a showroom format designed to provide a high-touch, personalized experience for every customer. The brand donates 5% of its profits to help communities impacted by the jewelry trade build a brighter future.


Following a successful pop- up run at The Fashion Centre at Pentagon City, the plus-size fashion brand just opened its first permanent space at the same center. The stylish outpost, which blends offline and online retail, is just the beginning. Eloquii expects to open upwards of 40 stores during the next three to four years.


This socially conscious clothing brand, whose promise of “radical transparency” has won it a devoted following, is set to open its first freestanding store in its San Francisco hometown. The company currently operates a showroom, the Everlane Lab, on the ground floor of its headquarters, and has also done pop-ups. Everlane discloses how much it costs to make each item, breaking it down by materials, labor, duties and transport, and also reveals its markup. Expect its store to reflect the minimalistic style of the items (for men and women) on display.


The made-to-measure menswear brand is on a roll, doubling its U.S. store count from five to 10 this year, along with opening three new stores in Canada. The goal is to open 100 locations during the next five years. Shoppers at Indochino are paired with a “style guide” who helps them design a one-of-a-kind suit or shirt. The associates take shoppers through a variety of personalization options.

The RealReal

The leader in online secondhand luxury goods is opening an 8,000-sq.-ft. store in Manhattan. The brand stands out in the resale market due to its rigorous authentication process, which it uses to weed out fake luxury goods and authenticate the price of its goods.


ThredUp, which just opened a location at Tanger Outlets in San Marcos, Texas, and has four more in the works, doesn’t look or feel like a typical thrift store. It has a clean, modern look with a minimalist aesthetic and sells secondhand fashions of the latest brands at a deep discount. The store is powered by proprietary technology and a massive amount of online customer data, with the inventory reflecting the items that are trending in each store’s locale.


Known for its signature shirts designed to be worn untucked, Untuckit recently opened its sixth store, in Dallas. Upcoming locations include Mall of America and King of Prussia Mall. The brand started out as a menswear retailer, but has added women's shirts and tops to its mix. It reportedly plans to open 100 stores over the next five years.

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