Direct To Consumer (DTC)

Pure Hockey is converting its various store banners to its namesake brand.    The company, which owns the Pure Hockey, Total Hockey, and HockeyGiant brands, will begin rebranding all of its retail stores as Pure Hockey. Pure Hockey acquired HockeyGiant in September 2015 and acquired Total Hockey in August 2016, giving the company a total of 53 retail locations across the United States, along with four e-commerce sites specializing in hockey, goalie, and lacrosse equipment.  

Destination Maternity is looking for a new chief executive.   The struggling maternity apparel retailer said that Anthony M. Romano is stepping down as president, CEO and board member as part of a mutual agreement, effective Sept. 7. Romano has served in the role since 2014, and, prior to that, was president and CEO of Charming Shoppes. His departure follows the recent termination of an agreement for Destination Maternity to be acquired by France's Orchestra-Prémaman.  

Gap Inc. is shifting its emphasis to its two best-performing brands — and realigning its store portfolio to reflect its new emphasis.   

A board sports apparel retailer is taking steps to blend its physical and digital retail channels.   Billabong is leveraging the Aptos Singular Commerce platform to support omnichannel retailing across its global enterprise. The cloud-based solution will merge the retailers’ physical and digital retail channels, and create a single view of customers, inventory and orders, among other operations.   

Online mattress start-up Casper is getting more upfront with shoppers.   The fast-growing company plans to open some 15 pop-up shops in cities across North America, including New York, Los Angeles and Chicago. The pop-ups are scheduled to launch in October 2017, and will remain open through spring of 2018.  

There's more disruption in the mattress category at retail.    West Elm has entered into a partnership with hot online mattress company Leesa Sleep, which will replace another hot online startup — Casper — as the home furnishings retailer's official mattress partner. The news come on the heels of Casper's announcement that it will open up more than a dozen pop-up stores in cities nationwide.

Genesco Inc. announced that Mario Gallione has been named president of the company's Journeys retail division. He most recently served as chief merchandising officer of The Journeys Group.   Gallione will report to James C. Estepa, who will continue to serve as CEO of The Journeys Group. Estepa also remains a senior VP of Genesco. Gallione's appointment is intended as the first step in a succession plan to prepare for Estepa's eventual retirement.  

Boll & Branch, until now an online-only seller of towels and linens, has opened its first brick-and-mortar location at the Short Hills Mall in New Jersey.   Claiming to sell the “World’s Most Comfortable Sheets,” Boll & Branch also offers towels and will inhabit a 2,137-sq.-ft. shop at the high-end, suburban mall known as one of the few to house Nordstrom, Neiman Marcus, Bloomingdale’s, and Macy’s under one roof.