Women’s apparel retailer accepts mobile payments from Chinese shoppers

Rebecca Minkoff is making it easier for Chinese customers to purchase from the brand.



Through a partnership with Chinese online payment provider Alipay, upscale apparel retailer now enables Chinese shoppers to use their Alipay Mobile Wallet to make purchases at any United States-based Rebecca Minkoff store, or while shopping online. The mobile wallet is accepted in all Rebecca Minkoff stores located in New York, Chicago, San Francisco and Los Angeles.



The Alipay Mobile Wallet gives Chinese shoppers more flexibility when making a purchase, especially when choosing their preferred currency. During the checkout process for example, customers are prompted in Chinese to approve the transaction in either U.S. dollars or Chinese yuan, Alipay explained.



The retailer expects the payment option to make it a more appealing shopping destination among the more than four million Chinese consumers expected to visit North America this year, according to Rebecca Minkoff.



“Chinese travelers represent an important and growing audience for Rebecca Minkoff,” said Uri Minkoff, the company’s CEO and co-Founder. “By offering Alipay, we are ensuring that Chinese shoppers visiting any of our U.S. stores or our website are met with an exceptional experience, which includes the easiest and most familiar payment method for them.”