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Online home brand opens first store at Short Hills


Boll & Branch, until now an online-only seller of towels and linens, has opened its first brick-and-mortar location at the Short Hills Mall in New Jersey.

Claiming to sell the “World’s Most Comfortable Sheets,” Boll & Branch also offers towels and will inhabit a 2,137-sq.-ft. shop at the high-end, suburban mall known as one of the few to house Nordstrom, Neiman Marcus, Bloomingdale’s, and Macy’s under one roof.

“We’re thrilled to open our first-ever retail location at The Mall at Short Hills, right in our home state of New Jersey," said Scott Tannen, co-founder and CEO of Boll & Branch.

Mon Purse has also opened its first stand-alone store in the U.S. at the mall, a 2,392-sq.-ft. pop-up that will sell customizable European leather handbags and accessories.

Two other first-to-market stores opened at Short Hills recently: The Juice Shop Kitchen & Juicery and Calzedonia, a seller of hosiery and swimwear.

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