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Brand Keys: Holidays sales to grow 4%; apparel/accessories top categories
New York -- Retail sales this holiday season will grow about 4%, according to a survey by brand loyalty and customer engagement consultancy Brand Keys. In the 2014 Brand Keys Holiday Shopping survey, 54% of consumers indicated they were going to start holiday shopping in November, “a trend we’ve commented upon for a number of years,” said Brand Keys founder and president Robert Passikoff.
