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Tech Guest Viewpoint: 2014 -- The Year of Hyperlocal Mobile Advertising
By Jeremy Geiger, Retailigence The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen. The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total nearly 2 billion in 2014. -
Mall Marketing Spotlight: DreamWorks DreamPlace “The North Pole Adventure” to launch at Westchester’s Ridge Hill
Ridge Hill, the Forest City Ratner-owned regional shopping and entertainment destination in Westchester, N.Y., will be the launchpad for DreamWorks Animation’s “North Pole Adventure,” a first-of-its-kind experience that blends storytelling and cutting-edge technology—taking families on an interactive journey that starts with Shrek and ends with a personal visit with Santa.

