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Marketplaces outstrip digital growth in November
Online sales at third party marketplaces grew faster than the overall industry, according to cloud-based e-commerce solutions provider ChannelAdvisor.
The digital measurement firm reports that November was a mixed month for e-commerce channels. But Amazon, Google Shopping and Other 3PMs (third party marketplaces) grew materially faster than the 16% e-commerce baseline growth rate comScore had predicted.
Specifically, ChannelAdvisor reports: