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Study: E-commerce having negative impact on retailers’ operating earnings
Online sales and returns are taking toll on retailers’ bottom lines.
Operating earnings as a percent of sales has declined by up to 25% due to a shift from in-store to online sales, combined with e-commerce and omnichannel investments and the high cost of fulfilling e-commerce transactions, according to a study by strategic retail advisory firm HRC Advisory.
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Sears hopes to lure store shoppers with Mom, online pickup
Sears Holdings has been having issues attracting shoppers to stores, as evidenced by the recent decision to close 78 brick-and-mortar locations.
However, the department store retailer is not giving up on efforts to drive store traffic. Sears is combining the eternal appeal of Mom and its strong history of omnichannel customer service to give shoppers a good reason to visit their local store.