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The Car as a Store: A New Hope
When industry experts talk about retailers connecting with today’s mobile consumer, they are generally referring to customers who always travel with smartphones and tablets. But there is another type of “mobile” consumer touchpoint retailers should be targeting, and that is the automobile.
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Technomic, CHD Expert unveil Easy2Find tool
Chicago - Easy2Find is a new online analytics tool designed to simplify food industry research and intelligence at the unit level. It is a joint service offering that joins foodservice data analytics provider CHD Expert and research and consulting firm Technomic.
Easy2Find lets chains see and understand a restaurant's footprint in any given geographic market and restaurant segment. It is designed to allow users to find where competitors are opening new unit locations and how they impact sales, helping to uncover market expansion potential.