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College student spending expected to rise
New York ( July 15, 2010 ) A study by Alloy Media + Marketing released Wednesday found that college students -- which numbers are increasing by 6% from 15.1 million last year to 16 million in 2010 -- are projected to increase their spending 13%, from $270 billion in 2009 to $306 billion this year.
The 10th Annual College Explorer Study also found that discretionary spending among college students is set to increase 10% from $62.7 billion to $69 billion.
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Survey: Back-to-school sales may soar 16%
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