Target goes back to school

MINNEAPOLIS Target is getting ready for back-to-school by promoting its low prices on school supplies, clothing and other products students need.

The company announced that it is offering such products as the Epson all-in-one printer, scanner and copier, $29.99, and USB 4GB Action Sports Tony Hawk Skate-drive or Burton Snow-drive available for $13.99 each and graphic print backpacks like the Trans by Jansport Supermax backpack under $30.

"The weeks just before school and college begin are busy for parents and students," says Kathee Tesija, EVP merchandising for Target.  "Target saves families time and money by providing all the essentials in one store and at great prices."

This August, Target announced it will introduce Disney's D-Signed for Target, a new line of apparel and accessories for tween girls, available in sizes 4 to 16. Based on the fashions worn by Disney Channel characters from shows like Sonny with a Chance and Witches of Waverly Place, the collection is trend-forward and age appropriate, according to the company.

Target reported that its back-to-college campaign will feature a tongue-in-cheek series of ads developed by Target with MTV.com and ComedyCentral.com that offers solutions in entertaining format.