Consumer Electronics

Westlake Village, Calif. – Guitar Center is opening a Serato-branded digital music area in its Brooklyn, N.Y., store on Oct. 24. The 2,500-sq.-ft. area provides a space for DJs and producers to demo and buy Serato products.

Englewood, Col. -- Sports Authority has debuted a new format at its first-ever store in Puerto Rico. The store, in Ponce, opened on Oct.19.

The 35,000-sq.-ft. location features an “intuitive” that makes it easier than ever for customers to find exactly what they need, the retailer said. With specialty sport shops and a spacious new layout, the store was designed specifically to enhance the shopping experience.

Guitar Center is preparing to unveil a new Serato-branded digital music area in its Brooklyn store location at an all-day red carpet event open to the public on Oct. 24. The new Serato-branded digital music area will offer DJs and aspiring music producers a place to try out the latest products.

The launch coincides with the expansion of Guitar Center's Music Mentor program, which offers customers free lessons and instruction for top DJ and digital music products, as well as the completion of an extensive renovation to the Brooklyn, N.Y., store on Flatbush Avenue.

New York -- RadioShack has secured a financial boost from GE Capital, securing a loan of about $835 million, according to Marketwatch.com.

The loan, backed by inventory and other existing assets, will help the chain refinance the company's outstanding bank debt and free up cash for its ongoing revamp, the report said.

Target is taking a page from Apple and remodeling its electronics department to echo the minimalist format seen in Apple and even Best Buy stores, according to a report in the StarTribune.

 “It’s more a minimalist approach with space for consumers to touch and test the merchandise,” said Chris Christopher, director of consumer electronics at IHS Global Insight in Massachusetts, in the report.

New York -- With a late Thanksgiving and the shortest holiday shopping season in years, consumers report they are starting their holiday shopping sooner and spending more this year, according to the latest American Express Spending & Saving Tracker research. The report is more optimistic than some other holiday forecasts.

Dallas – Four-in-10 (43%) of U.S. smartphone users purchased a good via their device in the last month. The new Parks Associates study “Mobile Commerce: Keys to Mass Adoption” also shows that 54% of Target shoppers have used their smartphone to make an in-store purchase in the last month, compared to 38% of Wal-Mart customers.

Sunrise, Fla. — So far this year, 30 new retailers have signed into Sawgrass Mills in Sunrise, Fla.

The Colonnade Outlets at Sawgrass Mills, the open-air promenade part of the property recently added a number of new-to-South Florida retailers, including Diane von Furstenberg, Gucci, Versace, Robert Graham, Ippolita, Wolford, Jimmy Choo, Frette, Roberto Cavalli and others.