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Black Friday tweets mostly positive or neutral
Los Angeles – A majority of the 348,235 tweets about Black Friday posted between Friday, Nov. 22 and Sunday, Nov. 24 were either positive or neutral in sentiment. According to analysis from social media research firm Fizziology, tweets about Black Sunday the weekend of Nov. 22-24 were 47% positive, 11% negative, 3% mixed and 39% neutral (from retailers/promotions).
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Barnes & Noble backs into holiday season
Barnes & Noble faces all the same headwinds as other retailers this holiday season, but its challenges are compounded by the fact that it continues to derive the majority of its revenues from declining sales of physical books.
The operator of 673 book stores said it expects holiday same store sales to decline in the high single digits following a 4.9% comp decrease during the second quarter ended October 26.
Total Barnes & Noble sales declined 8% to $1.7 billion with each of the company’s three segments reporting reduced sales.