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Study: Showroomers more likely to buy in store
Boston – Despite conventional industry wisdom, shoppers who use mobile devices for showrooming are almost twice as likely to purchase from the retailer in-store or online (38%) than buy elsewhere (21.6%). A new study from e-commerce technology provider SeeWhy, “Showrooming Realities: When Worlds Collide,” also shows that one third (33%) of more 60,000 consumers surveyed who owned a mobile device had used a device as part of their shopping process, and 12% do it routinely.
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Staples swings to profit but sales fall
Framingham, Mass. -- Staples reported net earnings of $135.2 million for the third quarter ended Nov. 2, compared with a loss of $596.2 million a year earlier.
Sales fell to $6.11 billion from $6.35 billion as the retailer was challenged by soft demand for its products and closed stores in Europe and North America. Same-store sales in North America, excluding sales through Staples.com, fell 3%.
