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Study: Marketing execs have IT purchase power
Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.
According to a new study from IHL Group called “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America. This figure is nearly as much as will be spent on core POS for 2015, or 12% of all North American IT spend for retail and hospitality in North America.
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Sports Authority chief to lead Guitar Center
Guitar Center has chosen retailing veteran Darrell Webb to be the company's new president and CEO. From 2011 to 2013, Webb served as chairman and CEO of the Sports Authority. Webb has more than 30 years of experience in retailing and has led several multibillion dollar companies through periods of rapid growth.
