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Study: In-store pickup offers slower checkout
New York - Enabling shoppers to buy an item online and pick it up in a local store (BOPIS) is supposed to be a means of offering additional customer convenience. But according to a new study from business analytics firm StellaService, for BOPIS shoppers, 58% of their time in-store is spent at the checkout desk (3.1 minutes on average). For context, the checkout process for in-store shoppers is more expedient, representing only 15% of their in-store time (1.1 minutes).

