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Euclid: December in-store sales mostly increase year-over-year
San Francisco – In-store sales mostly showed small improvements in December 2014 compared to the prior year. According to the latest U.S. Retail Benchmarks report from in-store analytics provider Euclid, there was 0.6% year-over-year growth in general merchandise, apparel, furniture and other retail sales and a 1.2% increase in clothing and apparel sales, but a 1.5% decline in general merchandise sales.
Here are some of Euclid’s other top findings in its December report around shopper behavior metrics:
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Holiday sales results mixed; teen retailers got a boost
New York -- Teen retailers had a “less dreadful” holiday selling season than was anticipated. That’s how analysts are tempering the news that banners such as American Eagle Outfitters, Aeropostale and Urban Outfitters posted stronger-than-expected holiday results, released by most on Thursday.
In fact, say industry watchers, the strong sales figures look pretty shiny because they are exaggerated by pre-season low expectations, which were dragged down by fears of aggressive discounting and waning mall traffic.

