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Report: Apple redesigning stores to make them more suitable for Apple Watch
New York -- Jonathan Ive, senior VP of design at Apple, is working on a redesign of Apple stores to make them feel more like a “natural” environment for the forthcoming Apple Watch, according to an article in The New Yorker.
“Ive has begun to work with (Angela) Ahrendts, Apple’s senior VP of retail, on a redesign-as yet unannounced-of the Apple Stores,” author Ian Parker writes in the article.
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Report: Apple redesigning its retail stores
Apple is reportedly planning an overhaul of its once ground-breaking retail stores.
When Apple first opened retail stores 13 years ago, it set out to change retailing in everything from the product displays to the wireless point-of-sale devices and its Genius Bar tech support. The approach was innovative and widely successful.

