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Tech accessory shopping goes omnichannel
Consumers are taking an increasingly varied path to purchase for tech accessories. According to the Second Annual Accessories at Retail study from the Consumer Electronic Association (CEA), almost two-thirds of U.S. consumers (62%) and more than three-quarters of millennials (77%) now go online via computer or mobile device to learn about tech accessories before making a purchase decision.
However, fewer U.S. consumers are making their final purchases online using a computer (30%) or mobile (7%).
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Dyson planning to go brick-and-mortar
The maker of bagless and cordless vacuum cleaners and high-tech fans is looking to sell its products in its own branded spaces.
Dyson is planning to open a store on London’s Oxford Street as a prelude to opening locations around the world, The Daily Mail reported. The company has previously opened pop-ups at the Bluewater shopping center in Kent, England, and in select malls in the United States.
