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Study: Saving money tops parents’ back-to-school shopping lists
Parents are pulling back on their back-to-school spending, and making “essential” school supplies their top priorities. This was according to a new survey from Ebates and global internet services company Rakuten. The study, which was conducted online by Propeller Insights in June 2017, tapped 1,001 adults and 500 teens. -
College students to boost back-to-school spending to all-time high
An uptick in college student enrollment will give a big boost to retailers' second biggest shopping season. Combined back-to-school and back-to-college spending is projected to reach $83.6 billion, up more than 10% from last year’s $75.8 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics.

