Apparel

Most consumers would prefer to buy products from nearby stores. Shoe Carnival Inc., an Evansville, Indiana-based specialty footwear retailer with 404 stores, is responding to that preference with a new local marketing initiative.

Shoe Carnival has implemented the SIM Partners Velocity local marketing automation platform, to scale local search marketing in an effort to drive incremental in-store traffic and sales, as well as improve the overall customer experience.

Dallas -- Cypress Equities Cos. announced that it has hired Lance Taylor, director of asset management.

Taylor brings 25 years of experience in commercial real estate with varied responsibilities that include underwriting, acquisition, asset management, leasing, land development, receivership and dispositions. Lance’s background includes Archon Group, Deutsche Asset & Wealth Management, Jones Lang LaSalle America’s, Inc. and Stream Realty Partners, L.P.

Macy’s Inc. relatively new to the outlet sector but it’s making up for lost time.

On the heels of the debut of its Macy’s Backstage off-price format and the news that it would close up to 40 underperforming namesake stores, the retailer announced it will open two Bloomingdale’s Outlet stores in November, at The Shops at Liberty Place in Philadelphia, and at Westfield Mission Valley in San Diego.

In a retail world focused on omnichannel strategies, product and service innovations, IT investments and technology-enabled stores of the future, winning retailers are taking a new look at their store labor models and budgets. Store associates represent one of the biggest contributors to the success or failure of brick-and-mortar stores. In many ways, they are a retailer’s most powerful asset.

After an initial public stock offering earlier this year, Ollie’s Bargain Outlet Holdings has added public company governance experience to its board with the appointment of Rue21’s top executive.

Ollie’s said Robert Fisch, chairman, president and CEO of specialty apparel retailer Rue21 had joined its board and increased to seven the number of members. Prior to Rue21, Fisch was president of Casual Corner Group and he has also served as a board member at Children’s Place Retail Stores.

Ross Dress for Less is expanding its store base in Colorado. The specialty apparel retailer will open a new store in Fort Collins, Colorado on Oct. 10.

The 25,000-sq.-ft. relocation is in the newly renovated Renaissance on the Front Range development (previously Foothills Mall). The opening is part of the retailer’s 2015 expansion program, totaling approximately 70 new locations during the year.

Adidas is taking its act on the road with a futuristic-looking pop-up that lets shoppers get up close and personal with its high-tech footwear.

The “Boost Experience by Adidas” is an interactive mobile store that is touring the country’s premier running events. It made its debut at the San Francisco Marathon. In all, 14 stops are planned, with a schedule that continues into 2016.

Pervasive online price comparisons, the growing popularity of Amazon.com and intense omnichannel activity can be expected this holiday season, according to new consumer research by Market Track.