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Small Retailers Make Big Moves
Every day, it seems there is news of another large retailer opening a tech innovation center, launching a new engagement channel, or otherwise making its mark as an IT innovator. But while the big guys get all the attention, a lot of smaller retailers are also doing some very interesting and innovative things with technology.
Here are three recent examples of small retailers launching large initiatives in technology innovation:
Poler Outdoor Stuff activates Instagram indoors -
Lawsuit highlights importance of ADA compliance
Earlier this month, Reebok was hit with a proposed class action alleging that the company’s website violates the Americans with Disabilities Act because it is not accessible to the blind. The plaintiffs argue that Reebok.com contains “thousands of access barriers” that make it difficult — if not impossible — for blind customers to use the site.

