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Hot fashion brand signs on for Howard Hughes’ Seaport District
Howard Hughes Corp. has added a fast-growing Dutch fashion brand to its lineup for its Seaport District revitalization project in lower Manhattan.
The developer has signed a lease with Scotch & Soda to set up shop in the shopping area which, when completed, will encompass seven buildings on several city blocks totaling over 365,000 sq. ft., with a mix of dining, shopping, entertainment and cultural offerings.
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Bluefly beautifies digital performance
Discount online apparel/accessories retailer Bluefly knows how important looking good is, but also knows there needs to be real quality beneath the shiny veneer.
To that end, Bluefly is partnering with solution providers including Mozu and DynamicAction to overhaul its e-commerce site and mobile app, from the user interface to the underlying architecture.

