-
Survey: What social platform influences back-to-school shoppers?
The current school year is just ending, but consumers are already looking ahead to the fall.
According to a new survey of 300 U.S. adults who plan on leading their families’ back-to-school shopping efforts from social engagement firm CrowdTap, blogs and social media conversations rival traditional advertising formats (e.g. magazine circulars and TV ads) when it comes to what drives back-to-school purchases.
-
May same-store sales fizzle
With a couple of exceptions, May same-store sales figures reported by several major apparel, specialty and discount chains were less than impressive.
First the good news. Bath & Body Works reported a 3% same-store sales lift for May 2016 compared to the same month a year earlier. Same-store sales at Costco Wholesale Corp. and L Brands were flat, which may not sound that encouraging but was better than most other retailers reporting figures for the month.
Here is a roundup of other chains reporting negative same-store sales growth for the month.
